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TV, Net, Outdoor Drive 2010 Ad Expenditure Rise
Total US advertising expenditures increased 6.5% in 2010 and finished the year at $131.1 billion, according to data released by Kantar Media. Solid increases in ad expenditures in the TV, internet and...
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Celeb SocNet Followers Valuable to Brands
Sixty-four percent of adult US internet users who follow a celebrity via a social network such as Facebook or Twitter also follow a brand, meaning the celebrity follower is four times more likely to...
View ArticleTop 10 Auto Manufacturer Websites – February 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Automotive-Classifieds Websites – February 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Fiscal Issues Most Worry Americans
Seven in 10 Americans (71%) say they worry about the economy “a great deal,” more than worry about 13 other issues measured in a March 2011 Gallup poll. In addition, nearly two in three (64%) worry a...
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Pharma Benefits From Online Exposure
Exposure to online display advertising and branded websites provides a positive lift in awareness and favorability toward pharmaceutical brands, according to a new comScore study. Data from “Online...
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Facebook Has Big Lead in Avg. Monthly Minutes
While Facebook.com trailed Google in unique US monthly audience during February 2011, the average Facebook user spent substantially more time on the site than any users of any other sites, according to...
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Smartphone Users More Digitally Active
Smartphone users are more likely than non-smartphone users to use other digital technologies, according to new findings from ExactTarget. For example, 45% of smartphone users check email constantly...
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6 in 10 Americans Energy Savvy
Six in ten (61%) Americans describe themselves as knowledgeable about energy issues, including sources of electrical power and energy efficiency, according to results of a new Harris Poll. This is...
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TX, CA Metro Areas Lead in Uninsured Residents
Close to half of adults (46.1%) living in McAllen-Edinburg-Mission, TX, had no healthcare coverage last year, nearly three times the national average, and the highest percentage across the 188 U.S....
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Half of US Adults Get Mobile News
Roughly half (47%) of US adults report that they get at least some local news and information on their cellphone or tablet computer, according to a new study from the Pew Research Center’s Project For...
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Verizon LTE Dominates US 4G Carriers
The Verizon LTE 4G mobile network performed significantly better than several other major 4G mobile networks in a recent test conducted by [pdf] RootMetrics. Verizon LTE finished with the best results...
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Mobile Airline Boarding Passes to Grow 71% in 2 Yrs
The number of mobile barcoded boarding passes issued by the global airline industry is expected to grow from 280 million this year to 480 million in 2013, according to a new whitepaper from Juniper...
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US New Vehicle Sales End Q1 on Strong Note
March 2011 new-vehicle retail sales are showing stability through the first three weeks of the month, continuing a trend of monthly double-digit year-over-year increases, according to new data from...
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1/3 of Adults Pay for Local News Content
A little more than one in three (36%) US adults pay for local news content, according to a new study from the Pew Research Center’s Project For Excellence in Journalism. “State of the Media 2011″...
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Americans Go Online for Taxes, Love in Feb.
The top two online site categories for US internet users in February 2011 were taxes and flowers/gifts/greetings, according to [pdf] new Media Metrix data from comScore. Likely spurred by Valentine’s...
View Article‘Behind the Curve’ Week Ending March 25, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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1 in 3 Home Improvers Going Green
Nearly two-thirds (64%) of homeowners say they will invest in renovation projects this year, according to the latest American Express Spending & Saving Tracker. And nearly one-third (32%) of...
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