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Duke Favorite Men’s College Hoop Team Again
The Duke University Blue Devils are the favorite US men’s college basketball team for the second straight year, according to results of a new Harris Poll. Duke was also ranked #1 in 2008, with current...
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Mobile Financial Service Users Grow 54% YOY
In Q4 2010, 29.8 million Americans accessed financial services accounts (bank, credit card, or brokerage) via their mobile device, an increase of 54% from 19.3 million in Q4 2009, according to new...
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Future Retirees Look to Investments
Investors who have yet to retire look to retirement accounts, such as 401(k), IRA, and Keogh accounts (74%), and stocks or stock market mutual fund investments (40%) as major funding sources when they...
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US Healthcare Costs Approach $3T
US healthcare costs in 2009 totaled about $2.8 trillion, according to [pdf] a new study from Deloitte. Data from “The Hidden Costs of US Healthcare for Consumers” indicates this figure is $363 billion,...
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Hispanics Represent 16% of US Population
Hispanics now account for 16.3% of the total US population, according to analysis of 2010 US Census data by the Pew Hispanic Center. The nation’s Latino population, which was 35.3 million in 2000, grew...
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AdoTube Serves 3.5B Online Ads in 2010
Between 2009 and 2010, the number of online ads served on the AdoTube network grew 191%, from a little more than 1 billion to 3.5 billion, according to new data from AdoTube. The number of online...
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Business Class Strongest Air Travel Growth Segment
Overall spending on business class airline tickets increased by 32% in Q4 2010, compared to a 1% decrease in first class tickets and a very slight 1% increase for economy ticket, according to new data...
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Yankee Players Dominate Baseball Marketability
Three of the 10 most marketable current Major League Baseball players are members of the New York Yankees, according to Nielsen and E-Poll’s N-Score ranking. The top two players, Derek Jeter and...
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Lincoln, Neb. Most Satisifed US City
Lincoln, Neb. residents are close to unanimous in saying they are satisfied with the city or area where they live, according to 2010 Gallup-Healthways Well-Being Index data, with 96.7% responding this...
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RTE Cereal Most Popular Web, Mobile Coupon Category
Ready-to-eat cereal was the most popular US digital coupon category for both traditional and mobile download in 2010, according to data from Coupons.com. The Digital Coupon Trends Report for 2010...
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Water Top US Environmental Worry
Americans worry the most about several water-related risks and issues among nine major environmental issues, according to results of a new Gallup poll. They worry least about global warming and loss of...
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March Madness Upsets Ideal for Online Ad Content
Rather than focus on expensive and limited TV advertising inventory, advertisers should consider focusing on potentially free and limitless online advertising inventory for NCAA men’s basketball...
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Moms Love Smartphones
American moms are more likely than overall women own a smartphone, according to new data from BabyCenter. The “21st Century Mobile Mom Report” indicates 53% of moms say they purchased a smartphone as a...
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Android to Increase Global Market Domination by 2015
The Android smartphone OS, which is expected to become the most popular on the global market this year, will become even more dominant by 2015, according to new data from the International Data...
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QSR, Corporate Entertainment Spend Up
Spending by all US consumer segments at quick service restaurants (QRSs) during Q4 2010 increased by 6% overall compared to Q4 2009, while spending in the casual dining category decreased by 3%,...
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Adults Engage with TV Online
Among online US adults, about two in five (43%) say they have gone online or utilized social media to comment, post, watch or read something about a television show or program, according to a...
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Mobile Video Users Rise 40% YOY in Q4
About 24.7 million US mobile subscribers age 13 and up watched video on a mobile phone in Q4 2010, according to new data from The Nielsen Company. That represents roughly 40% year-over-year growth from...
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Valentine’s Day Boosts Mobile Dating Ad Interaction 80%
Consumer interaction with the mobile dating advertising vertical jumped 80% during the 2011 Valentine’s Day weekend (Feb. 11-14), according to the February 2010 SMART Lite report from Millennial Media....
View Article‘Behind the Curve:’ Week Ending April 1, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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